Growth · AI Sales & Lettings Workforce
Captured is not converted. This is the rung that closes the gap.
Growth is the AI sales and lettings workforce: everything Core captures gets qualified on your own criteria, scored, followed up until there is an answer, and booked. Maintenance becomes a work order instead of a voicemail. Your negotiators spend their time closing.
£2,497 a month
£5,997 implementation · month one, and refundable
“We are getting enquiries, but the team does not have enough time to qualify and follow them up properly.”
Agencies of one to three branches with real inbound volume, who want qualification and follow-up handled so negotiators spend their time closing.
The gates, drawn
A call rings on the left and a viewing lands in the diary on the right. Between them sit the gates: answered, qualified, followed up. The faded paths falling away are the enquiries that used to die at each stage. On Growth, the gates are worked for you, every time.
Convert
What happens to an enquiry on Growth.
Answered
everything Core does, on every channel
Qualified
the questions you would ask, asked every time
Scored
on your criteria, so hot ones surface first
Followed up
politely and repeatedly, until there is an answer
Booked
viewings, valuations and appraisals, in the diary
Closed by a person
your negotiator arrives when it matters
What arrives on Growth
In the box, in full.
- Everything in Core
- Qualification and lead scoring on your own criteria, for buyers, tenants, sellers and landlords
- Follow-up sequences that keep asking politely until you have an answer
- Enquirers who never booked re-engaged by call, text or WhatsApp, consent checked first
- Maintenance reported by voice, triaged, and raised as a work order
- Funnel and sales reporting: what arrived, what qualified, what booked
Fair use: 1,500 answered voice minutes a month. We tell you before you near it, never after.
The machinery underneath
5 of the six agents work this rung.
1. Reception
Answers every call, message and website enquiry in your name, at any hour, and books what can be booked.
2. Qualification
Asks the questions you would ask, scores the enquiry on your own criteria, and routes hot ones to a person.
3. Follow-up and nurture
Keeps asking politely until there is an answer, and re-engages the enquirers who never booked, consent checked first.
4. Sales and Lettings
Splits by who called and works each one its own way: buyer, tenant, seller, landlord, from first enquiry to booked viewing or valuation.
6. Intelligence and governance
Reads the whole operation: call quality checked, funnels measured, and recommendations put in front of management.
Basic reporting on Core, advanced intelligence on Growth, full intelligence and governance on Premium.
The agents are how the promise is delivered, never what is sold. One agent, one job, each with its own hard limits.
The work itself
Watch what it does with a real call.
Maintenance triage to work order
The 11pm leak reaches the right person, not your voicemail.
A tenant or leaseholder reports a problem and gets an answer, not a voicemail beep. It identifies the unit, takes a structured report, asks for photos over WhatsApp, and works out how urgent it really is. A genuine emergency reaches the on-call manager and contractor immediately; a dripping tap becomes a logged work order. Both tenant and landlord are kept informed, which is most of what they wanted.
What you get: Your evenings back, and a work order raised rather than a message taken.
Tenant and leaseholder services
The same four questions, answered without a manager.
Verified tenants and leaseholders get their balance, the due date, how and where to pay, and answers to tenancy or block questions taken from your own documents. It reads only what is already on an issued demand. It will not interpret a lease, confirm a charge is reasonable or payable, waive a fee, or settle a dispute, because those are not an assistant’s to decide.
What you get: The repetitive calls gone, and the manager back on real work.
Document chasing and compliance workflow
References, deposits and certificates chased until they land.
Somebody has to keep asking for the reference, the deposit, the signed copy, the certificate that expires next month. It asks, politely and repeatedly, files what comes back where you can find it, and tells you before a deadline passes rather than after. Nothing expires quietly.
What you get: Deadlines that are met, and no unpleasant surprises.
A worked example
Letting agents and property managers, end to end.
Independent letting agents and property managers, typically 200 to 600 managed units, often five staff or fewer.
Why firms like this buy: The after-hours maintenance emergency, and the landlord churn that follows a slow response. Most are already paying for a human answering service that can only take a message.
- L1Tenant enquiry and viewingThe same questions asked of everyone, in the same order, then the viewing booked. Identical for all, by design.
- L2Landlord enquiryA new instruction captured: portfolio size, management level, address, then routed to the valuer or the business developer. This is the growth workflow.
- L3Maintenance intake to work orderTenant and unit identified, a structured report taken with photos, emergency separated from routine, the work order raised, and the loop closed to tenant and landlord both.
- L4Tenant servicesVerified tenants get their rent balance, how and where to pay, and tenancy questions answered from your own documents.
The hard limit · It never decides right to rent: it flags the document check as a human step. It never accepts an offer above the advertised rent, and it never touches client money.
The arithmetic, out loud
What Growth costs against what it replaces.
Against a hire
Growth attacks several workloads at once: reception, qualification, follow-up and the operational admin between them. A UK lettings administrator averages around £28,600 a year, and estate agency roles commonly run £23,000 to £40,000, so even a conservative half-admin plus half-follow-up allocation is £25,000 to £35,000 of labour capacity a year. Growth costs £29,964 a year in total.
The allocation is an illustrative assumption, not a measured average. The salary benchmarks are current published figures. Whether the capacity converts into transactions is what the first thirty days exist to show.
Against a transaction
Growth is about 64% of one average fee a month: roughly one additional completed transaction every seven weeks covers it.
HomeOwners Alliance, 2026: the average UK estate agency fee is about £3,900 on a £275,000 sale, at 1.42% including VAT. That is arithmetic on a published average, not a promise about your firm. Whether the system wins those transactions is exactly what the first thirty days exist to show.
It books, or you get the build money back.
The Booked Guarantee
If it does not book you a single appointment in your first 30 days, we refund the implementation fee in full. You keep every recording, transcript and contact it captured.
The terms in full, no asteriskThe Implementation Guarantee
If your agreed workflows are not functioning to the signed implementation specification at launch, we keep building at no further implementation charge until they are.
Your first thirty days are an optimisation period: we review the calls, refine the qualification, tune the escalation and improve the booking, as part of the price rather than a new invoice.
When you outgrow Growth
Premium: AI Estate Agency Operating System
When the constraint stops being the leads you already have and becomes demand itself, Premium adds the marketing engine and the full intelligence layer on top of everything here.
Before you ask
The questions Growth buyers actually ask.
What does qualification actually ask?
Whatever you would ask, agreed with you during the build. For a buyer: area, budget, bedrooms, timeline, mortgage or cash. For a tenant: move date, budget, requirements. For a seller or landlord: the property, the timeline and the motivation. The answers are scored on your criteria and written to your CRM as a structured profile, not a note.
When does follow-up stop?
When there is an answer, or when they ask it to. Every sequence checks consent before it sends, an opt-out stops everything across every channel instantly, and the cadence is agreed with you rather than invented. Politely persistent, never a barrage.
What happens to the maintenance call at 11pm?
It is answered, the unit is identified, a structured report is taken with photos over WhatsApp, and urgency is judged: a flood reaches your on-call contractor immediately, a dripping tap becomes a logged work order in your system. Tenant and landlord both stay informed, which is most of what they rang for.
Is 1,500 voice minutes enough?
For the firms this rung is built for, comfortably: it is roughly 50 answered minutes a day across every line. We tell you before you near the boundary, never after, and if your volume genuinely outgrows it, that is usually the moment Premium’s 3,000 minutes and multi-branch routing make sense anyway.
Hear Growth answer before you commit.
Request a demo and hear it handle a property call. Then pay the implementation fee with no subscription attached: if it has not booked you a single appointment in thirty days, you get that fee back.
Growth £5,997 in month one, refundable · then £2,497 a month · cancel with 30 days’ notice