Three rungs. The same ladder in every industry.

Because a single-van plumber and a firm running four thousand leasehold units do not have the same problem, and pretending they do meant pricing one of them out. Core answers the phone properly. Growth writes the work back into the systems you already run. Premium takes on the parts that carry legal or compliance weight. You start where the leak is.

On Growth and Premium, yes: no per-message charges and no usage surprises, and tuning, changes and new templates are part of the service rather than a new invoice. Core carries one stated limit, 500 answered minutes a month, then 20p a minute. We tell you as you approach it, never after.

The build, done once: connecting your phone number, inbox, website and diary, loading your services, prices and policies, writing and testing every script in your own voice, and the supervised first week where a person reviews what goes out. It is real work, which is exactly why we do not charge it until the second month, once the thing has already booked you something.

Because the running cost is driven by the same thing everywhere: answered minutes on the same stack. What changes between a letting agent and a restaurant is not the price, it is what sits inside each rung. So we keep the ladder fixed and write the contents for your trade, which is why each industry has its own pricing page.

Then it costs you one month and you keep everything it captured. You pay the first month up front with no setup fee, and if it has not booked you a single appointment in thirty days we refund that month in full and you never pay a setup fee at all. The call log settles it, not a conversation with us. There is no asterisk: the full terms are written out on the start page, including what happens if your phone barely rings, which is that we extend the guarantee rather than void it.

Yes, and it opens in month two rather than at signup. Six months up front is one month free, twelve months up front is two months free and locks your price for the year. We deliberately do not offer it on day one, because the first month has to be yours to walk away from, and asking for a year of money before the thing has proved itself would quietly cancel the guarantee we just made.

One email every evening by 7pm: every call it answered, who rang and what they wanted, everything it booked with names and times, anything it passed to a person and why, and anything still waiting on someone. Ninety seconds to read, and no dashboard to log into. It is also the record the guarantee is settled from, so we are never arguing from different numbers.

No. After setup the service is monthly with 30 days’ notice. We keep your business by showing you every week, in your own numbers, what it caught, chased and booked, not by locking you in.

It is yours. Customer records, conversation history and templates are handed over, and anything we hold is deleted or returned under the data processing agreement. Leaving is undramatic by design.