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Pricing, published

Three rungs: capture, convert, scale.

Core captures every enquiry so nothing disappears because nobody was available. Growth turns what is captured into qualified, followed-up pipeline. Premium, which is not open yet, will run the customer journey, the operations and the growth engine as one system. Every price is on this page, and so is every agent you get.

A gold thread climbs three broad steps carrying a phone, a ticked calendar and a bar chart under a small sun, with the third step drawn in dashes

Core

AI Reception & Lead Capture

  • Voice
  • WhatsApp
  • Website chat

Implementation fee, once

£3,497

Paid in month one. It is the build, charged a single time, and it is the money the guarantee refunds.

Then the monthly fee

£1,497 a month

Starts in month two. Nothing else is charged, and it never rises.

Books you nothing in thirty days and the £3,497 implementation fee comes back in full, with no monthly ever charged.

Nothing is missed, at any hour, on any day.

  • 1 · ReceptionAnswers, captures, books the viewing, texts a missed call back.
  • 2 · QualificationNot on this rung
  • 3 · Follow-up and nurtureNot on this rung
  • 4 · Sales and LettingsNot on this rung
  • 5 · Marketing and growthNot on this rung
  • 6 · Intelligence and governanceA basic dashboard from day one.

Fair use: 500 answered voice minutes a month. We tell you before you near it, never after.

Core is about 38% of one average fee a month: one additional completed transaction every two and a half months covers it.

Growth

Where most firms start

AI Sales & Lettings Workforce

  • Voice
  • WhatsApp
  • Website chat

Implementation fee, once

£5,997

Paid in month one. It is the build, charged a single time, and it is the money the guarantee refunds.

Then the monthly fee

£2,497 a month

Starts in month two. Nothing else is charged, and it never rises.

Books you nothing in thirty days and the £5,997 implementation fee comes back in full, with no monthly ever charged.

The enquiry is worked until it is a viewing, a valuation, or a dead end you can see.

  • 1 · ReceptionEverything in Core.
  • 2 · QualificationBudget, area, timing.
  • 3 · Follow-up and nurtureStops the moment they reply.
  • 4 · Sales and LettingsSplit by who called: buyer, tenant, seller, landlord.
  • 5 · Marketing and growthNot on this rung
  • 6 · Intelligence and governanceAdvanced, and every call scored.

Fair use: 1,500 answered voice minutes a month. We tell you before you near it, never after.

Growth is about 64% of one average fee a month: roughly one additional completed transaction every seven weeks covers it.

Premium

Coming soon

AI Estate Agency Operating System

  • Voice
  • WhatsApp
  • Website chat

Implementation fee, once

£8,997

Paid in month one. It is the build, charged a single time, and it is the money the guarantee refunds.

Then the monthly fee

£3,497 a month

Starts in month two. Nothing else is charged, and it never rises.

Books you nothing in thirty days and the £8,997 implementation fee comes back in full, with no monthly ever charged.

Demand generated as well as answered, and the whole business measured.

  • 1 · ReceptionEverything in Growth.
  • 2 · QualificationScored and prioritised.
  • 3 · Follow-up and nurtureAcross your whole database.
  • 4 · Sales and LettingsEvery audience, end to end.
  • 5 · Marketing and growthCampaigns, content and property marketing.
  • 6 · Intelligence and governanceThe whole business, measured.

Fair use: 3,000 answered voice minutes a month. We tell you before you near it, never after.

Premium is about 90% of one average fee a month: one additional completed transaction a month close to pays for the whole system.

Not available yet. Start on Growth and move up when it opens.

It books, or you get the build money back.

No subscription in month one

If it does not book you a single appointment in your first 30 days, we refund the implementation fee in full. You keep every recording, transcript and contact it captured.

Month one
The implementation fee, and nothing else
No subscription in month one. This is the month the guarantee covers: if it books you nothing in thirty days, this comes back in full.
Month two
The monthly fee starts
Only once it is live and working. The invoice goes down from here, never up.
Every month after
The monthly fee, nothing else
No per-call charges. Voice minutes carry a fair-use boundary per tier, and we tell you before you near it. Cancel with 30 days’ notice.

The Implementation Guarantee

If your agreed workflows are not functioning to the signed implementation specification at launch, we keep building at no further implementation charge until they are.

Your first thirty days are an optimisation period: we review the calls, refine the qualification, tune the escalation and improve the booking, as part of the price rather than a new invoice.

On every rung

What “run for you” means, in full.

Every offer, every industry, carries all of this. There is no lower tier that leaves any of it out.

  • 01

    Set up and run for you

    We build it, connect it and operate it. There is no dashboard you have to learn and no software to babysit. You run your business; we run this.

  • 02

    A weekly report in plain English

    What it caught, chased, booked and recovered that week, in your numbers. If it is not earning its keep, you will see that too.

  • 03

    Data protection handled properly

    Consent checked before any marketing message, opt-outs honoured instantly, and your customer data covered by a signed data processing agreement.

  • 04

    A human on anything sensitive

    Refunds, complaints and judgement calls are queued for a person, never decided by the machine. Every message it sends is logged.

  • 05

    An off switch that is yours

    One call or one message and any part of it stops, immediately. You are never locked into an automation you cannot halt.

  • 06

    A named human to call

    No ticket queue, no chatbot support loop. You get the person who built your system, and a monthly call to review what is working.

  • 07

    Everything included, no hidden costs

    The monthly price is the price. Tuning, changes and new message templates are part of the service, not a new invoice.

  • 08

    Cancel with 30 days’ notice

    No long contract. We keep your business by being useful every week, not by locking you in.

Before you ask

The questions buyers actually have.

Why three rungs instead of one price?

Because a single-branch agency and a firm running four thousand leasehold units do not have the same problem. Core captures every enquiry, around the clock. Growth qualifies and follows up on everything Core captures, so negotiators spend their time closing. Premium adds the marketing engine and a management intelligence layer over the whole operation. You start where the leak is.

Is the monthly price the whole price?

Yes, with one boundary stated plainly: each rung carries a fair-use allowance of answered voice minutes (500 on Core, 1,500 on Growth, 3,000 on Premium), and we tell you before you near it, never after. Tuning, changes and new templates are part of the service rather than a new invoice. On Premium, advertising media spend stays yours: Google, Meta and the portals are funded by you.

What does the implementation fee cover?

The build, done once. On Core: your number, inbox, website form, WhatsApp, diary and CRM connected, your knowledge loaded, every script written and tested in your own voice, and a supervised launch. Growth adds the qualification architecture, lead scoring, the follow-up sequences and the operational workflows. Premium adds the marketing engine, attribution and the executive reporting layer. It is real work, and it is the only thing you pay in month one. It is also the part under guarantee: if it books you nothing in thirty days, that fee comes back and the monthly never starts.

How does the price compare with hiring?

A UK lettings administrator averages around £28,600 a year before employer National Insurance and pension, and estate agent roles commonly run £23,000 to £40,000. The system does not replace a person; it works the hours nobody is paid to work and does the capture, qualification and chasing that eats the hours of the people you do pay. The arithmetic that matters is on this page, next to each rung.

What if it does not work for us?

Then it costs you nothing and you keep everything it captured. Month one is the implementation fee with no subscription attached, and if it has not booked you a single appointment in thirty days we refund that fee in full and the monthly never starts. The call log settles it, not a conversation with us. There is no asterisk: the full terms are written out on the start page, including what happens if your phone barely rings, which is that we extend the guarantee rather than void it.

Is there a discount for paying up front?

Yes, and it opens in month two rather than at signup. Six months up front is one month free, twelve months up front is two months free and locks your price for the year. We deliberately do not offer it on day one, because the first month has to be yours to walk away from, and asking for a year of money before the thing has proved itself would quietly cancel the guarantee we just made.

How do we know what it is actually doing?

One email every morning by 7am, covering the day before: every call it answered, who rang and what they wanted, everything it booked with names and times, anything it passed to a person and why, and anything still waiting on someone. Ninety seconds to read, and no dashboard to log into. It is also the record the guarantee is settled from, so we are never arguing from different numbers.

Do you require a long contract?

No. Once you are live, the service is monthly with 30 days’ notice. We keep your business by showing you every week, in your own numbers, what it caught, chased and booked, not by locking you in.

What happens to our data if we leave?

It is yours. Customer records, conversation history and templates are handed over, and anything we hold is deleted or returned under the data processing agreement. Leaving is undramatic by design.

Start where the leak is.

Pay the implementation fee, and no subscription until month two. If it has not booked you a single appointment in thirty days, you get that fee back. You keep every recording, transcript and contact it captured.

Core £1,497 · Growth £2,497 · Premium £3,497 a month · cancel with 30 days’ notice